In the MLM industry, there are a few factors to consider when considering which company to build a long term business.
Product background
Marketing or Compensation plan
The team (Upline, Sidelines, even the company staff)
The trend of the time
First off: It has been said in the past – your UPLINE chooses the first company you join. It still is the case today for many who are either unexposed and their friends or relatives who join an MLM first approaches them.
The unexposed might oblige their upline and if they are not careful, will cause a very bad first impression on the industry.
Today, you don’t need to be picked by someone else. You can choose first. Do a good survey based on the guidelines above. As a matter of fact, you don’t even need to join the first person who invited you in a company. You have a choice to choose someone else to be your upline within the SAME company.
Products are very crucial in MLM. Just because one company says our product is the ‘best’ doesn’t mean that it is. Just like any other business, people seriously building an MLM will only say good things about their own product. They will even give fantastic and even outrageous testimonials about how the product can help them.
Many are very sincere and well-meaning, but the rule of thumb to remember is – yes, you say the product is the best, but that is also because you haven’t tried any others because you are in this business!
I firmly believe that most MLM products are of exceptional quality. That is because the product must work then only can the distributor give good testimonials due to the nature of the distributor doing direct sales (dealing directly with the prospect/customer). There are companies that DISCOURAGE their people from using products from a competitor MLM (some even ask you to stop buying from the supermarket and buy from your ‘own business’ instead).
Beware: some even go as far as to talk down about the products of other MLM companies. Most people, in their zealous zeal to recruit others, may use this tactic. This is often perceived as rather unprofessional.
Bear in mind: in MLM, if you talk bad about other MLM companies or their products, you are talking bad about the entire industry as a WHOLE (you mean to say that only your company, product, compensation plan, team is the best in the world and the rest of all the other companies are of inferior quality? Man… I don’t want to be in this industry.) Can you imagine if every network marketer is doing this? No wonder the industry has a bad name!
